An original offering from Dizzy Pig back in 2002, Cow Lick Steak Rub is exactly the flavor a good piece of beef needs. Drawing on influences from Texas, which produces more beef than any other state, Cow Lick is a peppery balanced blend that complements beef like nothing else. Without sugar, Cow Lick can stand up to even the hottest searing temperatures. Killer burgers. Primo prime rib. If it’s beef, it’s Cow Lick.